Consumption and the Transformation

Wilhite, Harold
Consumption and the transformation of everyday life : a view from South India / Harold Wilhite. - Basingstoke [England] ; New York : Palgrave Macmillan, 2008. - xvi, 205 S. : Ill., Kt. - (Consumption and public life)
ISBN 0-230-54254-9 / 978-0-230-54254-9
£ 50,00

Beschreibung
This book makes an important contribution to the interpretation of changing consumption in India and to other rapidly developing countries in the South. The author uses an ethnographic approach centred in the Indian state of Kerala to interrogate why and how consumption of household durables, beauty and cleanliness products are growing rapidly. The analysis examines the importance of India's 'opening' to global capitalism after 1991, but also explores the contribution of family, gender, work migration and advertising to changing patterns of consumption. It also shows how changes in the built environment and new technologies regimes associated with energy and water have contributed to changing consumption practices. [Verlagsinformation]

Inhalt
Introduction
Global Interchange and Modernising Reforms
Women in a Bind: the Crucible of Marriage and Dowry
The Modern Housewife
Exercising the Extended Family
Work Migration
Material, Discursive and Performative Contributions to Consumption
Frictionless Political and Religious Ideologies
Television: 'Everyone is Watching'
Conclusion

Autor
HAROLD WILHITE is Associate Professor at the University of Oslo's Centre for Development and Environment, Norway. He has carried out anthropological research in several regions of the World, including the USA, Norway, Japan and India. He has published on consumption, development and sustainable energy use. Faculty profile.

Quellen: Palgrave Macmillan; Amazon (UK); WorldCat; Library of Congress.
Schlagwörter: Wirtschaft; Sozialwesen; Verbrauch