Popular Culture in a Globalised India

Gokulsing, K. Moti / Dissanayake, Wimal (Hrsg.):
Popular culture in a globalised India / ed. by K. Moti Gokulsing and Wimal Dissanayake. - London and New York : Routledge, 2009. - xx, 285 S. : Ill., Kt.
ISBN 978-0-415-47666-9
£ 85,00 (Hardcover)
ISBN 978-0-415-47667-6
£ 22,99 (Paperback)

Beschreibung
As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources.
   This book explores India’s rich popular culture. Chapters provide illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. Structured thematically and drawing on a broad range of academic disciplines, the book deals with critical issues including:

Film, television and TV soaps
Folk theatre, Mahabharata-Ramayana ,myths, performance, ideology and religious nationalism
Music, dance and fashion
Comics, cartoons, photographs, posters and advertising
Cyberculture and the software industry
Indian feminisms
Sports and tourism
Food culture

Offering comprehensive coverage of the emerging discipline of popular culture in India, this book is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies. [Verlagsinformation]

Inhalt
Map of India. x
List of illustrations. xi
Notes on contributors. xii
Acknowledgements. xv
Note on transliteration. xvii
Glossary and acronyms. xviii
K. Moti Gokulsing and Wimal Dissanayake: Introduction. 1
PART I: FILM, TELEVISION, TV SOAPS, INDIAN FEMINISMS
1. M. K. Raghavendra: Local resistance to global Bangalore: reading minority Indian cinema. 15
2. Nalin Mehta: 'Breaking news, Indian style': politics, democracy and Indian news television. 28
3. Shehina Fazal: Emancipation or anchored individualism?: women and TV soaps in India. 41
4. Geetanjali Gangoli: Indian feminisms: issues of sexuality and representation. 53
PART II: FOLK THEATRE-MYTHS, MAHABHARATA, RAMAYANA, RELIGIOUS NATIONALISM
5. Jayasinhji Jhala: The Tragada Bhavaiya contribution to the making of Hindu identity in Saurastra. 69
6. Pamela Lothspeich: The Mahabharata's imprint on contemporary literature and film. 82
7. Ram Puniyani: India: religious nationalism and changing profile of popular culture. 95
PART III: MUSIC, DANCE, FASHIONS
8. Peter Kvetko: Private music: individualism, authenticity and genre boundaries in the Bombay music industry. 111
9. Anna Morcom: Indian popular culture and its 'others': bollywood dance and anti-nautch in twenty-first-century global India. 125
10. Angma Dey Jhala: From zenana to cinema: the impact of royal aesthetics on Bollywood film. 139
PART IV: COMICS/CARTOONS, PHOTOGRAPHS/POSTERS, ADVERTISING
11. Karline McLain: Gods, kings and local Telugu guys: competing visions of the heroic in Indian comic books. 157
12. Christiane Brosius: The gated romance of 'India Shining': visualizing urban lifestyle in advertisement of residential housing development. 174
13. Lynne Ciochetto: Advertising in a globalised India. 192
PART V: CYBERCULTURE, THE SOFTWARE INDUSTRY
14. Pramod K. Nayar: India goes to the blogs: cyberspace, identity, community. 207
15. Florian Taeube: The Indian software industry: cultural factors underpinning its evolution. 223
PART VI: SPORTS, TOURISM
16. Boria Majumdar: Opiate of the masses or one in a billion: trying to unravel the Indian sporting mystery. 239
17. Anna Kurian: Going places: popular tourism writing in India. 252
PART VII: FOOD CULTURE
18. Bhaskar Mukhopadhyay: The discreet charm of Indian street food. 267
Conclusion. 274
Bibliography. 280
Index. 282

Herausgeber
K. MOTI GOKULSING is Senior Visiting Research Fellow at the University of East London. He is the co-founder and co-editor of the journal South Asian Popular Culture (SAPC) published by Routledge. His Illusions of a South Asian Identity was published in the April 2008 issue of SAPC. Profile page.
WIMAL DISSANAYAKE is a Professor in the Academy for Creative Media at the University of Hawaii. He is the founding editor of the East-West Film Journal and the author and editor of a large number of books including Global/Local: Cultural Production and the Transnational Imaginary. He is also a distinguished creative writer who has won Sri Lankan national awards for his poetry and literary writings. Faculty profile.

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