Roy, Anjali Gera [Hrsg.]:
The Magic of Bollywood : at Home and Abroad / ed. by Anjali Gera Roy. - Los Angeles ; London ; New Delhi [u.a.] : SAGE, 2012. - XVIII, 334 S. : graph. Darst.
ISBN 978-81-321-0732-3
Rs. 750,00 (SAGE India)
US$ 50,00 (SAGE US)
DDC: 791.430954
Beschreibung
Few would deny that the most significant weapon in India’s cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood’s popularity within and outside South Asia, focusing on its role in international relations and diplomacy.
In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences’ identification with cinematic narratives.
Established and emerging scholars in literature, theater, film, dance, music, media, cultural studies, and sociology from different parts of the world present their views from multidisciplinary perspectives based on case studies from Australia, New Zealand, the UK, Germany, Russia, the US, Senegal, Pakistan, Bangladesh, Indonesia and Canada, in addition to India. [Verlagsinformation]
Inhalt
List of Tables. ix
List of Abbreviations. xi
Foreword by ISHTIAQ AHMED. xiii
Acknowledgments. xvii
1. ANJALI GERA ROY:
Introduction. 1
I. BRAND BOLLYWOOD AND THE NEW BOLLYWOOD FILM
2. M. K. RAGHAVENDRA:
Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact. 27
3. MEENA T. PILLAI:
Post-national B(H)ollywood and the National Imaginary. 42
II. BOLLYWOOD’S SOFT POWER: SOME FACTS AND FIGURES
4. DAVID J. SCHAEFER and KAVITA KARAN:
Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema. 57
5. SUNITHA CHITRAPU:
A Regional Mosaic: Linguistic Diversity and India’s Film Trade. 81
III. INDIAN FILMS’ TRADITIONAL MARKETS: SOUTH ASIA, SOUTHEAST ASIA, AFRICA, AND RUSSIA
6. KAMAL UD DIN and NUKHBAH TAJ LANGAH:
“Dada Negativity” and Pakistani Characters in Bollywood Films. 107
7. SHAHNAZ KHAN:
Soft Power and Pakistani Viewers. 125
8. SHURI MARIASIH GIETTY TAMBUNAN:
Bollywood Film Culture in Indonesia’s Mediascapes. 144
9. ELENA IGOREVNA DOROSHENKO:
Indian Films in the USSR and Russia: Past, Present, and Future. 161
10. GWENDA VANDER STEENE:
Indophilie and Bollywood’s Popularity in Senegal: Strands of Identity Dynamics. 178
11. ZAKIR HOSSAIN RAJU:
“Bollywoodization” as (H)Indianization? Bangladesh Film Industry under National Protection. 193
IV. NEW TERRITORIES: BOLLYWOOD IN THE WEST—AUSTRALIA, CANADA, And EUROPE
12. TERESA HUBEL:
From Tawa’if to Wife? Making Sense of Bollywood’s Courtesan Genre. 213
13. OMME-SALMA RAHEMTULLAH:
Bollywood in da Club: Social Space in Toronto’s “South Asian” Community. 234
14. ANDREW HASSAM:
Bollywood Internet Forums and Australian Cultural Diplomacy. 254
15. ADRIAN ATHIQUE:
Addressing the Nonresident: Soft Power, Bollywood, and the Diasporic Audience. 277
16. FLORIAN KRAUSS:
Bollywood’s Circuits in Germany. 295
About the Editor and Contributors. 318
Index. 323
Herausgeberin
ANJALI GERA ROY, Department of Humanities and Social Sciences, Indian Institute of Technology Kharagpur, West Bengal. Profile page.
Quellen: SAGE (India); SAGE (US); WorldCat; Amazon
Roy: The Magic of Bollywood, 2012
