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Religion and Commodification

Sinha, Vineeta:
Religion and Commodification : Merchandizing Diasporic Hinduism / by Vineeta Sinha. - London [u.a.] : Routledge, 2010. - ca. 228 S. - (Routledge research in religion, media, and culture ; 1)
ISBN 978-0-415-87363-5
£ 70,00
DDC: 305.69453

Sustaining a Hindu universe at an everyday life level requires an extraordinary range of religious specialists and ritual paraphernalia. At the level of practice, devotional Hinduism is an embodied religion and grounded in a materiality, that makes the presence of specific physical objects (which when used in worship also carry immense ritual and symbolic load) an indispensable part of its religious practices. Using the lens of ‘visuality’ and ‘materiality,’ Sinha offers insights into the everyday material religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations - particularly Singapore, Malaysia, and Tamilnadu - where religious objects have become commodified. [Verlagsinformation]

1. Setting the Scene: The Scope of Research
2. Mapping Spaces and Objects: Disapora Hinduism and Prayer Items
3. Visualising Divinity: Statues, Paintings & Photographs
4. Homes for Gods: Prayer Altars for Family Shrines
5. Flowers for Sale: Flowers for Worship
6. Sustaining Festival Hinduism: Deepavali and Tai Pucam
7. Spirituality and Commerce: Theorising the Complex Ties

Vineeta Sinha is Associate Professor of Sociology at the National University of Singapore. Profile page.

Quellen: Routledge; WorldCat; Library of Congress; Amazon